An employer wanted a comprehensive open enrollment campaign that would inform employees of their HR policies and benefit options and guide them into the electronic enrollment process with a minimum of concern and confusion. Our two-year strategy was built on a multi-media approach that featured color-coded icons, a consistent flow of information and reassurance that the electronic process would be simple and convenient. The campaign was greeted with enthusiasm by both management and staff.





What should you do when two companies merge, their retirement benefits are modified and the 401(k) provider is switched? Make certain employees are reassured and properly educated on the pending changes and available options. We did just that with a multi-media campaign which also included a facilitator’s guide for enrollment specialists. The theme was crafted to reflect the company’s scientific and engineering business.





A Fortune 500 manufacturing company decided to move blue-collar employees into a new compensation system that required proficiency in English, math, teamwork and manual dexterity. Many employees greeted this change with anxiety and confusion, so we developed a multi-media campaign featuring individual workers who shared their opinions about the initiative. The two-year strategy was designed to reassure and guide them along the transition process and transform negative reactions into positive ones.